A global actual property and hospitality guide sees resort builders persevering with to shift their choice in direction of growing services and products that cater to the rising wellness tourism demand. CBRE, a global actual property and hospitality guide, says an elevated give attention to native friends is vital as worldwide vacationer arrivals stay stifled and Thailand’s tourism panorama continues with out the acquainted sight of its worldwide guests.
The wellness development could be witnessed via a number of key points: firstly, the age vary of the spa tourism clientele is getting wider and it isn’t restricted solely to these wishing to stop power illness or recuperate from medical situations, but in addition consists of energetic working-age friends wishing to keep up their well being.
Secondly, motels rebranding into well being and wellness and upwards in chain scale positioning have gotten extra frequent. Thirdly, spa packages inside journey incentive packages and eco-friendly wellness resort merchandise are more and more being developed and marketed to males, and providing specialised wellness-type merchandise has been the marquee method in capturing the rising demand for wellness motels with an intention to construct stronger model worth.
An excellent instance is Thailand’s Anantara Resort that took house 12 awards and was named the World’s Finest Resort Spa Model at the newest World Spa Awards in 2020.
The adoption of wellness packages and lodging bodes effectively for Thailand the place bywords resembling heat, service and wellness are already ingrained into the native Thai tradition with its natural cures and conventional acupressure. Resort builders can use this pure benefit to create area of interest choices emphasising every model’s particular person traits inside wellness tourism.
Atakawee Choosang, Head of Capital Market – CBRE Lodges, Thailand talked about, “Driving on the worldwide wellness development, Thai resort builders and operators are inserting emphasis on providing wellness merchandise and packages which replicate the native id in addition to offering new advantages and experiences catering to the native demand till worldwide vacationers return, additional classifying Thailand as a global journey vacation spot for wellness tourism.”
Nonetheless, the potential improvement for wellness tourism can be anticipated to be completely different relying on the situation. For instance, Bangkok resort wellness merchandise will doubtless give attention to providing categorical wellness packages and promotional packages that concentrate on city lifestyle-driven customers, whereas the Northern area motels could also be extra attentive in providing longer-length, intensive packages infused with Lanna tradition. Within the South, extra culturally built-in wellness actions and merchandise will doubtless come about.
The worldwide COVID-19 pandemic has considerably affected the tourism and resort industries, which begs the query, what would be the impression of COVID-19 on wellness lodging choices? Whereas the intent of wellness lodging is in direction of preventative care and rehabilitation, it will likely be attention-grabbing to see if builders and types that already are targeted on these health-driven choices will subsequently try and dive into medical treatment-oriented lodging to which the COVID pandemic is extra aligned. Extra difficult medical licensing and certification ought to pose challenges, nevertheless, ought to recurrence of COVID-19 develop into the “new norm” builders and types that determine to have interaction could have a primary mover benefit.