OXNARD, Calif. – Mission Produce, Inc. (NASDAQ:AVO) (“Mission” or the “Firm”), the world chief in sourcing, producing, and distributing contemporary Hass avocados, at the moment introduced the launch of Choose For Avo, a well being and life-style marketing campaign designed to advertise wholesome existence with the World’s Best Avocados. Mission will promote avocado as a wholesome substitute for meals excessive in saturated fat via social media content material, influencer partnerships with registered dietitians, in-store merchandising choices and digital media kits.
“Within the wake of accelerating give attention to shopper well being, we foresee this marketing campaign as a well timed motion to extend market penetration and general avocado consumption,” Ross Wileman, Senior Vice President of Gross sales and Advertising, mentioned. “Greater than educate on the dietary advantages of avocados, we goal to ignite a shopper behavior to use this superfood not solely as a wholesome substitute, however to ‘wow up your week’ and carry pleasure and happiness to each meal.”
In a survey of over 8,000 customers, solely 65% of contributors related avocados with wholesome fat, regardless of a medium Hass avocado containing 18 grams of monounsaturated fat,* making it a wholesome substitute for meals excessive in saturated fat.
In keeping with the identical survey, solely 51% of customers related avocados with coronary heart well being, 36% thought-about them supply of fiber and 32% as immunity-boosting. Nonetheless, by choosing avocado, customers go for 20 nutritional vitamins and minerals that are important to a each day weight loss program, and related to coronary heart well being, pores and skin well being, weight administration,1 a balanced weight loss program, and elevated satiety.2
“Avocados are a scrumptious and straightforward method so as to add in extra vitamins to your day,” Could Zhu, Registered Dietitian-Nutritionist and Founding father of Diet Occurs, mentioned. “They’re filled with heart-healthy monounsaturated fat that may assist fat-soluble vitamins like Vitamin A, D, E, and Ok soak up higher within the physique. Analysis exhibits that the wholesome fat present in avocados have a cholesterol-lowering impact when substituted for sources of saturated fats.”
“We’re excited to have Could as one among our key companions to assist us encourage customers to ‘dazzle up their day’ with pleased and wholesome moments with avocados.” Denise Junqueiro, Senior Director of Advertising and Communications, mentioned. “We’re leaning on information and science to drive our Choose For Avo marketing campaign ahead. There may be important alternative to give customers extra causes to combine avocados right into a wholesome life-style and get their ‘each day dose of scrumptious.’”
As a part of an general wholesome life-style,3 avocados might be substituted 1:1 for butter, margarine, cheese, mayonnaise, bitter cream, and extra.
To be a part of Mission in merchandising with the Choose For Avo marketing campaign, or to obtain the Choose For Avo digital belongings, please go to https://worldsfinestavocados.com/marketplace/avocado-intel. To observe the dialog on social, use #OptForAvo.
*In keeping with the Hass Avocado Board
1. Dreher, M. L., & Davenport, A. J. (2013). Hass avocado composition and potential well being results. Important opinions in meals science and vitamin, 53(7), 738–750. https://doi.org/10.1080/10408398.2011.556759
2. Cedars-sinai.org. 2021. Major Well being Advantages of Avocados | Cedars-Sinai. Obtainable at: www.cedars-sinai.org/blog/healthy-and-delicious-avocado.html. Accessed 2 March 2021.
3. Neil, C. E., et al (2017) Avocado Consumption by Adults is Related to Higher Nutrient Consumption, Food regimen High quality, and Some Measures of Adiposity: Nationwide Well being and Diet Examination Survey, 2001-2012. Inner Medication Assessment. 3(4)
About Mission Produce, Inc.:
Mission Produce is the world’s most superior avocado community. For greater than 35 years, Mission Produce has been acknowledged because the chief within the worldwide avocado enterprise, sourcing, producing and distributing contemporary avocados, servicing retail, wholesale and foodservice clients in over 25 nations. The vertically built-in Firm owns and operates 4 state-of-the-art avocado packing services in key rising areas globally together with California, Mexico & Peru and has extra sourcing capabilities in Chile, Colombia, Dominican Republic, Guatemala, New Zealand, & South Africa. Mission’s world distribution community contains eleven ahead distribution facilities in North America, China & Europe that supply value-added providers corresponding to ripening, bagging, customized packing and logistical administration. As well as, Mission owns over 11,000 acres globally, permitting for diversified sourcing and entry to complementary rising seasons, whereas guaranteeing its clients obtain the very best high quality fruit attainable. Mission is the most important world provider of the World’s Best Avocados, for extra info please go to www.missionproduce.com.