Silo Wellness Inc. (CSE:SILO) inked a multi-year license settlement with the household of reggae musician Bob Marley.
The deal grants the psychedelics firm unique rights to make use of the Marley model in growing a line of useful and psychedelic mushroom merchandise.
Unique Rights: Whereas the Bob Marley brand has been conceded to different ventures earlier than, most notably within the Marley Pure hashish model, this may be the primary time the model is related to a line of mushroom merchandise.
Having the Marley identify may give Silo a aggressive benefit within the unfold of its operations in Jamaica, the place the corporate affords psilocybin retreats and operates a analysis and mushroom cultivation facility.
“There’s deep respect for the legacy of Bob Marley, and we’re honored to be entrusted nearly as good stewards of a model that stands for common wellness and pure therapeutic,” stated Silo CEO Douglas Gordon.
Silo recently went public on the Canadian Stock Exchange beneath the image SILO.
“We sit up for introducing a portfolio of high quality branded merchandise with on the spot identify recognition and world visibility, enabling Silo to introduce what we intend to turn out to be the main model identify within the useful and psychedelic mushroom class,” he added.
Bob Marley and Mushrooms?: The affiliation of musician Bob Marley with hashish is well-known, as hashish is taken into account a sacred plant by the rastafarian neighborhood. However what about mushrooms?
The reggae legend’s widow Rita Marley commented on this truth.
“When Bob and I had been younger we adopted a strict, pure weight loss plan and we might embody medicinal mushrooms. Mushrooms match with our imaginative and prescient of a world reworked for good by means of pure merchandise,” stated Rita Marley, who served as a backing vocalist by means of most of Bob Marley’s profession.
She added that her household “is completely happy to collaborate with Silo Wellness to create the first-ever world mushroom model.”
On that word, daughter Cedella Marley stated that mushrooms have been used for hundreds of years, and her household believes they provide a pure pathway for therapeutic and positivity.
“These are transformative occasions wherein we live. Our household seeks to make use of our platform to assist facilitate optimistic change,” she commented.
Picture: Bob Marley acting at Dalymount Park, on 6 July 1980. Wikimedia Commons.
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