Spotify Supports Mental Health As Fast-Growing “Genre” In Music & Podcasts

Spotify says Psychological Well being is one among its fastest-growing “genres” throughout the platform with an over 50% rise of curiosity in 2020.

In keeping with a brand new report, playlists and music associated to psychological well being — significantly key phrases together with “calm,” “mindfulness,” and “self-care” — are what customers are in search of out. In comparison with 2019, these key phrases are searched and streamed 57% extra in 2020, per knowledge launched on World Psychological Well being Day.

The music streaming service can be experiencing a 122% enhance in podcast content material associated to psychological well being and self-help. That’s nicely over double the quantity such programming was streamed in 2019, as psychological well being points proceed to rise.

Katarina Berg, Spotify’s Chief HR Officer says:

Psychological well being points like despair and nervousness are growing in society. They’ve been for years now, and there may be nothing to point that this improve will cease. It impacts how we are able to develop as people and carry out at work. So we wish to do no matter we are able to to assist and enhance psychological well being amongst our workers and in society.

We’re seeing related tendencies within the music itself as nicely. In 2020, Diplo dropped his first-ever ambient album MMXX and Marshmello launched “It’s OK To Not Be OK” with Demi Lovato for Suicide Prevention Week. These are simply a few examples, after all.

This yr hasn’t been form, however music is a robust factor. Only a fast search will deliver up plenty of psychological well being / self-care / self-love impressed playlists to discover.