Health and Wellness Stock News: The Very Good Food Company (CSE: VERY) Announces Acquisition of Lloyd-James Marketing Group

Vancouver, British Columbia – March 15, 2021 (Newsfile Corp.) (Investorideas.com Newswire) The Very Good Meals Firm Inc. (CSE: VERY) (OTCQB: VRYYF) (FSE: 0SI) (“VERY” or the “Firm”) is happy to announce the strategic acquisition of the Lloyd-James Advertising Group Inc. (“Lloyd-James”), a boutique wholesale and meals service dealer specializing within the plant-based meals business with a historical past of placement in giant pure, speciality and standard grocery retailers corresponding to Entire Meals, The Pattison Meals Group, Sobeys, Metro, Loblaw and Walmart.

Since 2019, Lloyd-James has performed an integral function within the growth of VERY’s distribution community into retailers corresponding to Entire Meals, Sobeys, The Pattison Group and several other others. This acquisition immediately ends in value financial savings of 5% of future gross income as a result of elimination of dealer charges. As well as, LLoyd-James’ staff of nationwide gross sales representatives, who’ve over seven years of expertise within the plant-based meals business, will kind VERY’s inside Canadian retail gross sales staff. This newly shaped Canadian wholesale staff will allow VERY to scale its retail community from 275 factors of distribution on the finish of 2020 to a goal of better than 2,000 by the tip of 2021.

Lloyd-James additionally hosts a “Grocery Insights Program” that incubates new up-and-coming meals companies permitting them to scale and develop into bigger retailers throughout Canada. VERY plans to pick out one to 2 contributors per 12 months to put money into and assist develop for future analysis and growth and model acquisitions.

CEO Mitchell Scott commented: “Lloyd-James’ core providers and experience within the plant-based meals business will add important worth to each VERY and our buyers. By buying Lloyd James, we not solely considerably save on dealer charges going ahead however now have a Canadian retail gross sales staff whose centered strategy to model illustration will assist us additional set up a nationwide market presence.”

VERY accomplished the acquisition pursuant to a share buy settlement with the only shareholder of Lloyd James for an mixture buy value of C$1,075,000; comprised of an fairness cost of C$400,000 consisting of 62,329 VERY widespread shares at a deemed value of roughly C$6.42 per share and a money portion of C$675,000 of which C$350,000 is contingent on the profitable achievement of sure milestones associated to the achievement of particular gross sales targets in the course of the fiscal interval ended 2021 and C$75,000 will function a holdback for indemnity functions till August 31, 2021. All shares issued to Lloyd James are topic to a 4 month maintain till July 12, 2021; along with a contractual lock-up phrases pursuant to which the shares shall be launched from in equal quarterly instalments starting on June 11, 2021 and ending on March 11, 2022.

About The Very Good Meals Firm

The Very Good Meals Firm Inc. is an rising plant-based meals know-how firm. Our mission is to make use of progressive meals know-how to create plant-based meat and different meals merchandise which might be scrumptious whereas sustaining a healthful dietary profile. To this point now we have developed a core product line beneath The Very Good Butchers model.

For additional data, please contact:

Mitchell Scott
Chief Govt Officer and Director

Investor Relations:

Edge Communications Group
Make investments@verygoodbutchers.com
1-855-472-9841

Neither the Canadian Securities Alternate nor its Market Regulator (as outlined within the insurance policies of the Canadian Securities Alternate) accepts duty for the adequacy or accuracy of this launch.

Cautionary Observe Relating to Ahead-Wanting Data

This information launch incorporates forward-looking data. Such forward-looking statements or data are offered for the aim of offering details about administration’s present expectations and plans referring to the long run. Readers are cautioned that reliance on such data is probably not acceptable for different functions. Any such forward-looking data could also be recognized by phrases corresponding to “proposed”, “expects”, “intends”, “could”, “will”, and comparable expressions. Ahead-looking data contained or referred to on this information launch contains, however is just not restricted to: the advantages the Firm expects to derive from the acquisition of Lloyd James together with important value financial savings, a rise in distribution factors and additional institution of the Firm’s nationwide presence; and the Firm’s plans to put money into up-and-coming meals companies recognized by way of Lloyd James’ Grocery Insights Program. Any forward-looking data speaks solely as of the date on which it’s made and, besides as could also be required by relevant securities legal guidelines, the Firm disclaims any intent or obligation to replace any forward-looking data, whether or not on account of new data, future occasions or outcomes or in any other case. The forward-looking statements or data contained on this information launch are expressly certified by this cautionary assertion. All statements apart from statements of historic truth could also be forward-looking data. Such statements mirror the Firm’s present views and intentions with respect to future occasions, and present data obtainable to the Firm, and are topic to sure dangers, uncertainties and assumptions, together with, with out limitation, the power of the Firm to efficiently combine Lloyd James’ gross sales representatives into the Firm’s operations. Different components that would trigger precise outcomes to vary materially from these described in such forward-looking data embody, however will not be restricted to: unfavorable money circulation and future financing necessities to maintain operations, dilution, restricted historical past of operations and revenues and no historical past of earnings or dividends, competitors, financial modifications and the influence of and dangers related to the continuing COVID-19 pandemic. The forward-looking data on this information launch displays the present expectations, assumptions and/or beliefs of the Firm based mostly on data at present obtainable to the Firm. Any forward-looking data speaks solely as of the date on which it’s made and, besides as could also be required by relevant securities legal guidelines, the Firm disclaims any intent or obligation to replace any forward-looking data, whether or not on account of new data, future occasions or outcomes or in any other case. The forward-looking statements or data contained on this information launch are expressly certified by this cautionary assertion.

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