Final 12 months, in celebration of Status’s twentieth anniversary in September, we launched the Mask for Good marketing campaign. It was a sequence of three
silent on-line auctions to boost funds for Caregivers Alliance Limited (CAL), an expert non-profit organisation devoted to assembly the wants of caregivers of individuals with psychological well being points in Singapore.
At Status, we felt the obligation to help one of the crucial missed and uncared for teams in our group, particularly in such attempting occasions. Caregivers of psychological sickness sufferers have the tough and exhausting job of tending to family members affected by a variety of problems, together with dementia and melancholy, which are sometimes stigmatised and misunderstood. These silent heroes want the schooling, coaching, emotional and peer help, in addition to affirmation that CAL seeks to offer.
For our first version in August, Paris-based Singaporean clothier Andrew Gn created a unique, couture-quality piece that was completely hand-cut, assembled and hand-embroidered by his atelier’s petites mains. Evoking the thought of purification after the plague, the silk organza and tulle creation is angelically white and complicated on the identical time, similar to the inside of a Baroque church, says Gn.
In September/October, we auctioned 20 individually handmade and themed masks by Singapore-based French clothier Nicolas Laville that pay homage to our various panorama, cultures and icons. Impressed by the town he’s known as dwelling for the previous six years, the founding father of NL Couture dreamt up a singular design for every masks, personally sourced for beautiful materials and gildings, hand-sewed the masks, and even wrote a stunning word to accompany every bit.
The third and ultimate version of the charity marketing campaign in December was a set of 10 “War Paint” masks by domestically born worldwide label Dzojchen. Made with materials utilized in founder Chelsea Scott-Blackhall’s menswear line, every masks is exclusive in its sample and color, and comes with a chunky necklace chain connected to the ear loops.
We efficiently bought all 31 masks, elevating a complete of S$10,450.28. The cash will go in the direction of Caregivers Alliance’s fundraising marketing campaign #YOLO2020, which goals to boost extra consciousness for psychological wellness. The Tote Board will probably be topping up our donation with one other 40 per cent, so CAL will obtain an extra $4,180.11.
Status and CAL are deeply grateful to the three designers for enthusiastically contributing to this marketing campaign. We ship our honest because of the bidders for his or her participation and the winners for his or her generosity. The profitable bidders are: Adelyn Low; Anthonia Hui; Carmen Ow; Celeste Basapa; Christopher Chua; Erlina Katuari; Frances Low; Genevieve Peggy Jeffs; Jane Heng; June Goh-Rin; Karen Choy; Lotus Soh; Nancy Ong; Pauline Chan; Serene Sorensen; Shabnam Arashan; and Vivien Teo.
Additionally, we’d prefer to congratulate the highest bidders throughout the three auctions: Pauline Chan ($3,000 for Andrew Gn’s single-edition masks); Lotus Soh ($1,200 for Nicolas Laville’s Majestic Butterflies); and Carmen Ow ($1,000 for Dzojchen’s Masks #3).
This story was printed within the March 2021 situation of Status Singapore.