When serial entrepreneur Karen Heng tried to promote her personal line of bullet vibrators in Could final yr, she realised that there have been solely a restricted variety of digital channels accessible in Singapore. So in October, she arrange The Della HQ, a world content material platform for all issues sexual-wellness associated.
“It was inconceivable to promote on social media in the way in which modern-day companies are run,” Heng shares. “For instance, you possibly can’t run advertisements or use the phrase ‘intercourse’, so I created The Della HQ as a content-driven digital platform to drive visitors to the product.” To her shock, the location quickly took on a lifetime of its personal and is now full of tales on merchandise and model founders within the sexual wellness business. Heng conducts all of the interviews herself, and is usually assisted by her monetary journalist husband.