Benjamin Hubert‘s studio Layer has designed tactile packaging, a layered cloth face mask and the general branding for Never Go Alone, a group that goals to assist defend in opposition to the coronavirus.
Layer created a face masks in addition to a container for hand sanitiser and two for hand wipes – one for the house and one to make use of on the go – for the brand new brand, which is launching this spring.
The studio labored intently with Never Go Alone’s founder, Nga Nguyen, and inventive director Carl Adelson to design the branding and packaging. It hopes to make sanitary merchandise extra enticing to make sure that individuals carry them with them always.
“The hygiene and wellness area is classically both tremendous, tremendous magnificence pushed and fairly lux, or it is actually very sterile and medical,” Hubert informed Dezeen.
“And I feel there’s only a very nice alternative to create accessible, renewable, sustainable, vibrant [products] that you just wish to take with you wherever you go.”
The packaging for Never Go Alone is constructed from injection-moulded recycled plastic and is available in tender, impartial earth tones with a vibrant orange accent color.
Aptly referred to as Edition 01: Sandstone, the merchandise have natural shapes and are constructed from soft-touch supplies to have a tactile really feel.
“I’m an enormous believer in merchandise that must be heat and alluring,” Hubert mentioned. “We love and cherish and need the ceramics and keepsakes that we’ve round us, they usually’re all the time constructed from pure, tactile supplies.”
“There is not any cause why an artificial plastic should not have a hotter, extra crafted attraction.”
The containers are refillable to scale back waste, and include lanyards to allow them to be connected to keys or a bag.
As nicely because the containers, Layer additionally designed a layered masks that’s constructed from an outer layer of a light-weight knitted cloth, bonded to a mid-layer constructed from Ultrasuede.
The outermost layer conceals a replaceable, bespoke PM2.5 filter that slips into an inner pocket.
A technical superfine knit incorporates antibacterial fibres and sits closest to the face.
“We designed it to suit extremely near the face, and you’ll squeeze the nostril bridge rather well,” Hubert mentioned of the masks.
“It’s not a revolution, it is an evolution of what is on the market, after having used them so typically.”
The colors and positioning of the masks straps may be modified, permitting customers to mess around with the design, which was created to have extra of a leisure really feel than most protecting gear.
“Masks must be there as a protecting characteristic, to not create worry, and I feel the extra medical and technical one thing appears to be like the extra worry it induces,” Hubert defined.
“Having one thing that feels a bit like your sneakers, your jacket or your working gear, and inspiring you to be energetic with it’s the strategy to higher combine what is sort of an invasive product.”
For the Never Go Alone branding Layer selected an n-shaped mark with an architectural form that evokes doorways.
“The simplicity of the pure geometry embodies the assured spirit of Never Go Alone,” the brand mentioned.
Never Go Alone’s title was derived from the founder Nga Nguyen’s first title because it has the acronym NGA. The London-based entrepreneur began the brand to assist different covid victims, after catching the virus herself in 2020 and turning into often called “fashion’s coronavirus Patient Zero.“
Layer has beforehand created a cinema seat for life post-coronavirus, however that is its first product instantly associated to the pandemic to enter manufacturing.
“We are working just a few different initiatives that are a response and answer to the pandemic, however that is the primary manufacturing for us as a response to that,” Hubert mentioned.
“I simply suppose that is what design is for, tackling the massive socio-economic and cultural points round us and creating options that make issues somewhat higher and other people somewhat happier and more healthy,” he continued.
“Design would not change the world in isolation, however it could assist make issues somewhat bit extra compelling and helpful.”
Other latest coronavirus-related initiatives embody Razer’s light-up face mask and Studio Roosegaarde’s ultraviolet Urban Sun light.
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