(Bloomberg) — The Chinese authorities desires Alibaba Group Holding Ltd. to promote a few of its media belongings, together with the South China Morning Post, due to rising issues in regards to the expertise big’s affect over public opinion within the nation, in accordance to an individual aware of the matter.Beijing expressed misgivings about Alibaba’s media holdings throughout a number of conferences relationship to final 12 months, stated the individual, asking not to be recognized as a result of the discussions are non-public. Government officers are significantly upset in regards to the firm’s affect over social media in China and its function in a web based scandal, involving one in every of its executives.Jack Ma, Alibaba’s co-founder, has been on the middle of a authorities crackdown that started final 12 months, concentrating on the e-commerce big and its finance affiliate Ant Group Co. The Wall Street Journal reported earlier that China’s authorities is asking Alibaba to shed media properties.Ma and Alibaba quietly constructed up a sprawling portfolio of media belongings over time, spanning BuzzFeed-style on-line retailers, newspapers, television-production firms, social-media and promoting belongings. Alibaba has a serious stake within the Twitter-like Weibo and Youku, one in every of China’s greatest streaming providers, in addition to different on-line and print information retailers, together with the SCMP, the main English-language newspaper in Hong Kong.The dialogue about promoting the newspaper started final 12 months, the individual stated. While no particular purchaser has been recognized, it’s anticipated to be a Chinese entity.“Be assured that Alibaba’s dedication to SCMP stays unchanged and continues to help our mission and enterprise objectives,” Gary Liu, the newspaper firm’s chief government officer, advised workers in an inside memo reviewed by Bloomberg News.Representatives for Alibaba in China and the U.S. didn’t reply to requests for remark.Bloomberg News reported in February that Beijing had grown alarmed about Alibaba’s media holdings after a scandal involving Jiang Fan, then the youngest accomplice on the e-commerce firm. Posts in regards to the scandal started disappearing from social media, together with Weibo, drawing the ire of presidency officers.China’s web watchdog penalized the microblogging website for interfering with the unfold of opinions. The scale and pace with which the web site eliminated posts rankled authorities officers, who noticed it as crossing a line, an individual aware of the matter stated on the time.“The nation should listen to and crack down on this, as a result of the ability of capital can be utilized by us but additionally the enemy,” wrote Chinese commentator Song Qinghui, who contributes editorials to publications together with state-backed media.Regulators have been shocked on the extent of the corporate’s media pursuits after reviewing its holdings and requested it to give you a plan to considerably curtail the pursuits, the Journal reported, citing individuals aware of the discussions.Beijing is anxious that Alibaba may use its media belongings as a instrument to management public opinion, making a “vicious circle,” the individual stated. Already, the corporate’s media has performed a job in influencing most of the people’s view in regards to the rising fintech sector, the individual stated.Weibo shares fell 2.4% in U.S. buying and selling, whereas Alibaba’s Hong Kong shares have been little modified. Online media outlet 36kr Holdings Inc. slid 1.5% in New York.The expansive affect of Alibaba-backed media providers is seen as posing severe challenges to the Chinese Communist Party and its highly effective propaganda equipment.Ma is revered in China as one of many nation’s most-successful entrepreneurs. But his fortunes have waned since he spoke out in opposition to China’s regulatory method to the finance sector.Read extra about Ma’s expansive media holdings.Those feedback set in movement an unprecedented regulatory offensive, together with scuttling plans for Ant’s $35 billion preliminary public providing and opening an antitrust probe into Alibaba. His media holdings may show much more problematic.China’s marketing campaign to curb the affect of its expertise moguls expanded final week with fines in opposition to Pony Ma’s conglomerate Tencent Holdings Ltd. Top monetary regulators see Tencent as the subsequent goal for elevated supervision after the clamp down on Ant, Bloomberg reported.It isn’t clear whether or not Alibaba will want to promote all of its media belongings, the Journal reported. Any plan that Alibaba comes up with will want approval from China’s senior management, in accordance to the newspaper.(Updates with SCMP CEO remark in sixth paragraph)For extra articles like this, please go to us at bloomberg.comSubscribe now to keep forward with essentially the most trusted enterprise information supply.©2021 Bloomberg L.P.