Famous American dance Martha Graham as soon as mentioned, “Dance is the hidden language of the soul.”
The well being advantages of dancing are innumerable. One of the oldest types of artwork, dancing not simply bolsters bodily well being, but in addition helps enhance psychological well being, uplifts the temper, and eases anxiousness. In step with this concept, skilled dancer Pulkit Sharma, together with pal and enterprise accomplice Yatan Ahluwalia, based You Can Dance! in January 2020.
You Can Dance! was began with the mission to ship wellness by way of the medium of dance, laying intensive emphasis on wellness in all dance modules. “We endeavour to make dance wellness accessible to everybody — no matter age, ethnic background, or sexual orientation,” Yatan Ahluwalia, Co-founder, Chief of Operations, and Partner at You Can Dance! tells YS Weekender throughout an unique interview.
“We are promoting dance not simply as an artwork type, however a strategy to obtain total wellness,” he provides.
Gurugram-based You Can Dance! is the primary dance firm to be recognised as a startup by the Government of India.
Meet the group
Pulkit has been a dancer all his life. “One of my first reminiscences of dance goes again to once I was 13 years outdated. I acquired the primary prize in a dance competitors. It began with one trophy and now we’ve over 250 trophies and certificates on the workplace wall,” he says.
Trained in numerous types and artwork varieties together with ballet, modern, hip-hop, avenue dance, and concrete, Pulkit just lately skilled at Flying Steps Academy in Berlin. He has carried out in India’s Got Talent (Season 8), and different dance actuality exhibits together with Dancing Superstar and Big Celebrity Challenge International, and has appeared in TV exhibits on Zee TV and Colors TV. In 2019, Pulkit carried out solo on the Summer Dance Festival in Berlin.
Yatan, however, is a grooming guide, and has labored with main inns, airways, banks, retail chains, luxurious manufacturers, and hospitals. He is a Partner and Chief of Operations of Y&E Consultancy & Services, Director and Editor of Pacific Area Travel Writers Association, an affiliate of the UNWTO, and Co-founder and Partner of Valley View Organic Orchard & Farmstay LLP.
As the Creative Director of You Can Dance!, Pulkit created the strikes and modules, selected the music and songs, and trains the group for every class. As the Chief of Operations, Yatan buildings the commercials, schedules, tie-ups, model associations, and does the scheduling in addition to builds its market base.
The dance startup has a group of 4 individuals in operations and a group of six expert and handpicked trainers.
One step at a time
The duo arrange their first studio in DLF Phase 1, Gurugram in January final 12 months. Within virtually three months, You Can Dance! already counted 50 common members. Unfortunately, the startup needed to shut operations in March-end, 2020 because of the pandemic.
“We took this chance to rethink and rework our technique with the altering state of affairs…As quickly because the lockdown was lifted, individuals had been but reluctant to step out, so we supplied dance wellness at their doorstep,” Yatan says.
The group employed, after which extensively skilled a group of trainers to go to its shoppers at their properties, for the periods. “This was a refreshing change for shoppers who had little bodily motion through the lockdown,” he provides.
You Can Dance! now conducts periods for people, pals, and even a few households, with its membership recording a bounce by the day. The dance startup presently capabilities on each an onsite and offsite mannequin, with its flagship studio operational in DLF Phase 1.
“For the offsite mannequin, we ship our dance trainers to embassies, places of work, residential buildings, condominiums, and golf equipment, to seek the advice of common courses,” Yatan provides.
Dance for all
You Can Dance! affords a signature module of dance health, designed and curated by Pulkit. The dance module affords a mix of jazz, fashionable, modern, and different genres. “We have utilized to patent this,” Yatan says.
Explaining the modules, Pulkit says, “The actions are fluid and swish, with an emphasis on total wellness. At the top of a dance wellness session, one will really feel constructive, recharged, refreshed, lively, and energetic. Dance wellness targets the complete physique — face, neck, fingers, arms, again, legs, ft, in addition to isolations and respiratory methods — making the complete expertise each healthful and full.”
The dance startup’s key demographic is people aged 30 and above, in addition to the 60-plus age group, since each have excessive buying and spending energy. It caters to the upper-middle-class, wealthy, and intensely wealthy sections of society. Presently, You Can Dance! has each women and men as shoppers, in a 30:70 ratio.
You Can Dance!’s youngest member is 4 years outdated, and the eldest is 86 years outdated. “One of our core beliefs is that it is by no means too early or too late to begin dancing,” he says.
The dance enterprise
While the founders don’t want to reveal the identification of its superstar members, You Can Dance! conducts courses at 5 high-end residential complexes in Gurugram; a number one personal luxurious members-only membership; and for associates of inns, airways, banks, embassies, and hospitals. Its first company dance wellness shopper was Taj Hotels. It additionally conducts periods for diplomats of two EU commissions in New Delhi.
It has constructed its popularity and its total member base by way of phrase of mouth and particular person references. You Can Dance! leverages social media platforms to create consciousness about dance wellness.
According to Yatan, You Can Dance! is presently rising its income 100% month-on-month, with members doubling each month.
Bootstrapped since inception, You Can Dance! will likely be open for funding from April 2021, consistent with its future projections and enlargement plans. “Our future plans embody opening extra dance wellness studios, franchises, and launching dance merchandise and different wellness choices,” Yatan says.
Besides India, You Can Dance! plans to have a base in Berlin, Germany.