Inner Health and Type + Pixel have partnered to launch a wellness-tracking net app
Inner Health has launched Pep, a free wellness and probiotic-tracking net app designed to coach shoppers on the entire physique advantages of probiotics and encourage long-term day by day utilization.
Designed and constructed by Brisbane model and digital company Type + Pixel, the expertise options mindfulness workout routines, well being ideas and wellness check-ins, together with day by day SMS reminders to immediate customers to take their probiotic.
Aimed at Inner Health’s core feminine buyer base, Pep deviates from conventional wellness sector territory by placing a playful, irreverent tone, supported by quirky, lo-fi illustrations and animations and easy, intuitive UX.
Laura Walls, Type + Pixel co-founder, mentioned: “Our transient was to create an expertise that may add worth and cheer girls on with out feeling laborious or intrusive. There’s no judgement, no expectations and no finger-wagging: only a day by day dose of positivity, humour and assist.”
Inner Health senior model supervisor, Liz Brookes, mentioned Pep reinforces the model’s new narrative for probiotics. “In line with a rising physique of scientific analysis, we’re evolving the operate of probiotics from intestine symptom reduction to a extra preventative, complete physique well being function.
“Pep offers us the platform to have day by day 1:1 conversations with our prospects about probiotics’ wider well being advantages with out it feeling like a gross sales tactic. The habit-forming SMS reminders are designed to assist girls keep on observe lengthy sufficient to begin seeing these advantages for themselves.”
Source: Type + Pixel media launch