Inner Health has launched Pep, a free wellness and probiotic-tracking web app designed to educate consumers on the whole body benefits of probiotics and encourage long-term daily usage.
Designed and built by Brisbane brand and digital agency Type + Pixel, the experience features mindfulness exercises, health tips and wellness check-ins, along with daily SMS reminders to prompt users to take their probiotic.
Aimed at Inner Health’s core female customer base, Pep deviates from traditional wellness sector territory by striking a playful, irreverent tone, supported by quirky, lo-fi illustrations and animations and simple, intuitive UX.
Laura Walls, Type + Pixel co-founder, said, “our brief was to create an experience that would add value and cheer women on without feeling laborious or intrusive. There’s no judgement, no expectations and no finger-wagging: just a daily dose of positivity, humour and support.”
Inner Health senior brand manager, Liz Brookes, said Pep reinforces the brand’s new narrative for probiotics. “In line with a growing body of scientific research, we’re evolving the function of probiotics from gut symptom relief to a more preventative, whole body health role.
“Pep gives us the platform to have daily 1:1 conversations with our customers about probiotics’ wider health benefits without it feeling like a sales tactic. The habit-forming SMS reminders are designed to help women stay on track long enough to start seeing these benefits for themselves.”