March’s – ‘The Wellness Issue’ – Download Now
Gwyneth Paltrow and Jessica Alba have both successfully forged second careers in the wellness space and have become leading figures in the industry.
Gwyneth Paltrow & Goop
Where it started
Back in September 2008, with over two decades of acting under her belt alongside an Oscar and two Golden Globes, Gwyneth Paltrow launched goop which began as a lifestyle newsletter, encouraging readers to “nourish the inner aspect”. With the content focus from Paltrow’s end, goop expanded into e-commerce making the brand an overall wellness and lifestyle hub for women.
How it’s going
With this year marking goop’s 13th anniversary, the brand is now an all-encompassing hub launching pop-up shops, hosting wellness summits, launching a print magazine, hosting a podcast and part-taking in a docuseries for Netflix entitled The Goop Lab. As for its e-commerce venture, goop now houses some incredible hero brands including Dr Barbara Sturm, Grown Alchemist, Mara Hoffman, Adidas, Joseph and more.
Along the way, Paltrow and goop have been met with some controversy with accusations of promoting “pseudo-science” with outlandish claims and being “out of touch”. Regardless, it’s gotten people talking and goop has become an incredible hub for women to converse and put their wellbeing at the forefront.
The future
As for what’s next for goop, Paltrow has admitted the pandemic turned things on its head. In an interview with Bruce Bozzi on Radio Andy – SiriusXM 102 explained that in 2020 all spend stopped for the company. However, in turn, goop found its content and e-commerce platforms grow exponentially. “People come to us for the content and experience,” she said. “What we need to be focusing on is converting the people that already come [to the brand] and make them into a profitable customer.”
Jessica Alba & The Honest Company
Where it started
After giving birth to her first child in 2008, actress Jessica Alba was inspired to explore alternative products which were free of harsh petrochemicals and synthetic fragrances. Realising there was a gap in the market, she co-founded The Honest Company with business partner Christopher Gavigan in 2012 with the brand selling a range of household goods, baby products and body care products. One year after launching the brand, Alba went on to release her book The Honest Life which touched upon her experiences living a sustainable, eco-friendly and natural life with her family.
How it’s going
From the start, the company’s main aim has been to promote ethical consumerism. Nearly nine years later, The Honest Company continues to sell clean and toxic-free household goods, baby products and body care products, as well as cleaning products, masks and baby clothes.
A further expansion for the brand came about in 2015, three years after it first launched, into the beauty space. Honest Beauty promotes clean beauty, with their skincare and makeup products being 100 per cent cruelty- free.
The future
After the launch of its beauty arm in 2015, The Honest Company attained unicorn status being valued at over $1 billion. However, a mere two years later it dipped below the unicorn value in 2017. However, with a change of CEO occurring in 2018 and a resurgence of interest in the brand amidst the pandemic, the tide appears to be turning for The Honest Company.
March’s – ‘The Wellness Issue’ – Download Now
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